FUZE Conference | Program
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Program

WEDNESDAY, MAY 17, 2017

8:15-8:45 > Registration and networking

Grab your nametag and a coffee and find the perfect spot.

8:45-9:00 > SPMA President’s Welcome

9:00-10:00 > Meena Sandhu, strategist and speaker

Pack for Every Climate: Adventures in Marketing

This keynote presentation is a growth hacking guide to marketing harder, better, faster and stronger in every economy. Learn to enjoy the good times and embrace the tough times. It’s when we’re truly challenged, that we’re driven to be creative, thoughtful, and purposeful in our efforts. In today’s technology and data-driven marketing landscape, we have the ability to be more precise, more targeted and more mindful of spend and strategic output. Technology and data empower us to be nimble and agile. We have at our disposal all the tools needed to take on any challenge and weather any storm.

10:00-10:20 > Networking break

10:20-12:00 > Workshops (Vendasta and zu)

Vendasta: Content Marketing

What is content marketing, why does it matter and how can you do it effectively? Vendasta’s content program has driven more than a 500 per cent increase in blog traffic in the last year, and they are going to show you how to implement an effective content strategy in your organization.

 

zu: Design Thinking Workshop  

Coming up with disruptive ideas between 8-5 p.m. can be tough. If you find yourself attacking problems the same way over and over, this workshop is for you. This hands-on session walks you through the basics of Design Thinking and introduces some fun methodologies from the Google Design Sprint bag of tricks. Perfect for anyone looking for tools to plan any sort of digital or non-digital product or service.

12:00-1:00 > Lunch (included with conference ticket)

1:00-2:40 > Workshops (zu and Vendasta)

zu: Design Thinking Workshop  

Coming up with disruptive ideas between 8-5 p.m. can be tough. If you find yourself attacking problems the same way over and over, this workshop is for you. This hands-on session walks you through the basics of Design Thinking and introduces some fun methodologies from the Google Design Sprint bag of tricks. Perfect for anyone looking for tools to plan any sort of digital or non-digital product or service.

 

 Vendasta: Content Marketing

What is content marketing, why does it matter and how can you do it effectively? Vendasta’s content program has driven more than a 500 per cent increase in blog traffic in the last year, and they are going to show you how to implement an effective content strategy in your organization.

2:40-3:00 > Networking break

3:00-4:00 > Andrew Chau and Jeff Adamson, SkipTheDishes

Building SkipTheDishes
More to come.

4:15-late > Ignite your Rocket Boosters

Grab yourself some food and drink and continue the conversation! Details to come!